Promoting YOU (1)
Do you sell? If you say no. . .
Anyone who answers no to that question can quickly discover
that they may well be in sales and how to take advantage of that
fact. If you are in sales and don't know it, your sales are down.
Of course you may sleep well because you don't know it anyway.
You are in sales, no matter what you're doing. That's really good
news, even for those who insist that they aren't in sales.
Okay, let's call it marketing, promotion, branding, strategy or
even image enhancement. Anyone who's interested in advancing
in a job, as an entrepreneur and of course, a salesperson, better
be actively selling, promoting, branding, etc.
You are in the platinum age of marketing - the Internet. We have
opportunities beyond what was dreamt even a few years ago!
Even the futurists didn't fully call what's opened up.
How do you and I take better advantage of this? That question
stops a lot of people just as it slowed me down a few years ago.
There are SO MANY CHOICES! What do you do first? How do
you do it? How much will it cost?
I'd like to offer some basic tips here. Mostly what I'd like to
encourage you to do is take it a step at a time and not be
flustered as so many others and I have been throughout this
process.
What's interesting is how many people, even those actively
selling or promoting online, are missing some basic and some
major components that make a difference in their bottom line.
I'm speaking mostly to entrepreneurs here, however, even if you
are an employee there are some Internet skills that are
important for you to follow.
>>E-mail: There are two kinds. Regular that you send out
singularly or in small personal groupings via your email program,
and broadcasting via a service to your opt-in list. You're on the
latter. You've agreed to receive emails from me even if we've
never met. Of course, I hope what you receive is worthwhile as
should you whenever your broadcast to your opt-in list.
When you're back and forth to friends and family you have your
own informal style, just as if you were all sitting around talking.
However, when you're emailing to your market; that is, anyone
who is a potential buyer of your services, you obviously should
have another style.
If you're an employee of a company, your email style is also
important. Even to those whom you are sending informally as
they might get forwarded or even intercepted up the corporate
hierarchy. Within the corporate structure it's often best to
remain professional.
You've no doubt heard that all caps in an email is equivalent to
YELLING. So, don't do it: EVER. Please note; all caps herein
were to make a point and create a smile. If neither just
happened for you, please unsubscribe immediately. : )
I may attempt some humor or irreverence from time to time. I
prefer to speak in my own voice. We have, for the most part,
established a connection. I don't have to worry about some
stuffy CEO looking over my shoulder as I write to you, or worse,
after I've written. I'm the stuffy CEO. Well, not too stuffy, I
hope. Let's continue:
Always insert a relevant subject line. If you're responding to
something that is no longer the subject, remove the Re: and
put a new subject line so that it can be quickly retrieved. The
organized types will appreciate you all the more.
Use paragraphs and structure the same way you would in a
business letter. Now, I always like you to know that I'm no
grammarian and would love to have all my stuff checked before
you see it. I don't. but, I will also use a proper format. Someone
who writes in a constant stream, not bothering to separate into
paragraphs is a pain, even in friend-to-friend emails.
Use proper capitalization and (hopefully for me) punctuation. At
least do the best you can. All lower case is as much a bore as all
UPPER case. It shows a lack of consideration too.
Always use your signature feature in business emails. I have
several, depending to whom I'm sending. My branding site with
a lot of links looks like this:
Tom Justin is president of Command Communications, Inc. A
communications & Strategic marketing firm. Justin is also an
author, personal coach and popular motivational/inspirational
speaker who has spoken before hundreds of audiences throughout
the World.
CCI, through Justin and his associates, has a
background in TV production and consultation of programs
ranging from talk shows to infomercials to corporate videos.
tjustin@mindspring.com - http://www.tomjustin.com
I have a brief signature that I use to promote my books. What
you will want is to have people click on your site's link. I have
friends who like to forward humor and motivational sites. I
always forward such things to them with one of my signatures.
If they leave it in when they forward it to their list, etc., I may
get an unknown amount of new visitors to my sites.
Whether it's a free report or a link the sales page, there is
always more exposure to the possibility of gaining a new visitor.
Here's what I use for the book, *How to Take No For An Answer
And Still Succeed*:
If You Haven't Been Rejected Recently,
You Aren't Living Close Enough To Your Potential!
Here's Why> http://tinyurl.com/9wjx9
+++++++++++++++++++++++++++++++++++++++++++++++
While we're on the subject. . . .
You can have
*How To Take No For An Answer And Still Succeed*
on your desktop in minutes. Also included are bonuses worth
many times the price. So, visit the site right now and take
advantage of this: http://tinyurl.com/9wjx9
You have a 100% money back guarantee if this book isn't all
we say it is.
+++++++++++++++++++++++++++++++++++++++++++++++
If you're a psychologist or other professional, use signatures for
any number of ethical promotions. You can offer a genuine
service by giving away a special report or even a link to a
particular site that would interest many who get your email.
You might have signatures for written for segments of your
email recipients. If you're a speaker, one for meeting planners.
Your book, another or just a simple statement of your work
followed by contact information.
Even if you don't have a website, signatures can be an
additional promotional tool. Howevr, if you do, you will want to
create a site that can only be accessed if the visitor gives you
at least their email address. This is ideally a site that is
offereing something back such as a no charge newsletter or
special report. We'll cover more on that later.
Your email is the lowest Internet tech for marketing and
communication.
From the very simple email to Internet broadcasting, promoting
yourself, products, profession or organization. For example, I
have a new client that is offering Internet broadcasting with new
and unique aspects not previously seen before, including full
training. I'll tell you more about that in a future newsletter.
In the meantime, if you haven't already done so, set up some
signatures and start using them. Send me your best signatures
and I'll announce the best one to my entire list. You can tell a
greater audience who you are.
Send them to me at info@tomjustin.com with this in the subject
line: My Signature.
More To Come
All the best,
Tom
P.S. I'm going to have some very exciting news for you soon
about how you can use the Internet to broadcast and promote
yourself and your products to the world. I wish I could tell
everyone now. Just watch for it soon.
P.P.S. Do you have my special reports yet?
You can use the power of NO starting right away. This special report is based on my book, but not taken from it, "How To Take No for An Answer And Still Succeed." Go here right now to pick up your zero cost copy; http://www.tomjustin.com
Your Intuitive Click - Did you know that most of the great thinkers, entrepreneurs, inventors, writers and people of accomplishment in history give at least some of the credit to the conscious use of thier intuition for their success?
You can actually begin using my process right away to begin tapping into your own creative problem solving intuition.
Just visit http://tinyurl.com/9qumm and order it for immediate delivery to your in box.
Command Communications, Inc.
9811 W. Charleston Blvd., Suite 2-343
Las Vegas, NV 89117
702-804-2867
www.tomjustin.com
Copyright 2006 All Rights Reserved
You may duplicate this, but only in its entirety for distribution
at no charge and with full attribution and disclosure.
Anyone who answers no to that question can quickly discover
that they may well be in sales and how to take advantage of that
fact. If you are in sales and don't know it, your sales are down.
Of course you may sleep well because you don't know it anyway.
You are in sales, no matter what you're doing. That's really good
news, even for those who insist that they aren't in sales.
Okay, let's call it marketing, promotion, branding, strategy or
even image enhancement. Anyone who's interested in advancing
in a job, as an entrepreneur and of course, a salesperson, better
be actively selling, promoting, branding, etc.
You are in the platinum age of marketing - the Internet. We have
opportunities beyond what was dreamt even a few years ago!
Even the futurists didn't fully call what's opened up.
How do you and I take better advantage of this? That question
stops a lot of people just as it slowed me down a few years ago.
There are SO MANY CHOICES! What do you do first? How do
you do it? How much will it cost?
I'd like to offer some basic tips here. Mostly what I'd like to
encourage you to do is take it a step at a time and not be
flustered as so many others and I have been throughout this
process.
What's interesting is how many people, even those actively
selling or promoting online, are missing some basic and some
major components that make a difference in their bottom line.
I'm speaking mostly to entrepreneurs here, however, even if you
are an employee there are some Internet skills that are
important for you to follow.
>>E-mail: There are two kinds. Regular that you send out
singularly or in small personal groupings via your email program,
and broadcasting via a service to your opt-in list. You're on the
latter. You've agreed to receive emails from me even if we've
never met. Of course, I hope what you receive is worthwhile as
should you whenever your broadcast to your opt-in list.
When you're back and forth to friends and family you have your
own informal style, just as if you were all sitting around talking.
However, when you're emailing to your market; that is, anyone
who is a potential buyer of your services, you obviously should
have another style.
If you're an employee of a company, your email style is also
important. Even to those whom you are sending informally as
they might get forwarded or even intercepted up the corporate
hierarchy. Within the corporate structure it's often best to
remain professional.
You've no doubt heard that all caps in an email is equivalent to
YELLING. So, don't do it: EVER. Please note; all caps herein
were to make a point and create a smile. If neither just
happened for you, please unsubscribe immediately. : )
I may attempt some humor or irreverence from time to time. I
prefer to speak in my own voice. We have, for the most part,
established a connection. I don't have to worry about some
stuffy CEO looking over my shoulder as I write to you, or worse,
after I've written. I'm the stuffy CEO. Well, not too stuffy, I
hope. Let's continue:
Always insert a relevant subject line. If you're responding to
something that is no longer the subject, remove the Re: and
put a new subject line so that it can be quickly retrieved. The
organized types will appreciate you all the more.
Use paragraphs and structure the same way you would in a
business letter. Now, I always like you to know that I'm no
grammarian and would love to have all my stuff checked before
you see it. I don't. but, I will also use a proper format. Someone
who writes in a constant stream, not bothering to separate into
paragraphs is a pain, even in friend-to-friend emails.
Use proper capitalization and (hopefully for me) punctuation. At
least do the best you can. All lower case is as much a bore as all
UPPER case. It shows a lack of consideration too.
Always use your signature feature in business emails. I have
several, depending to whom I'm sending. My branding site with
a lot of links looks like this:
Tom Justin is president of Command Communications, Inc. A
communications & Strategic marketing firm. Justin is also an
author, personal coach and popular motivational/inspirational
speaker who has spoken before hundreds of audiences throughout
the World.
CCI, through Justin and his associates, has a
background in TV production and consultation of programs
ranging from talk shows to infomercials to corporate videos.
tjustin@mindspring.com - http://www.tomjustin.com
I have a brief signature that I use to promote my books. What
you will want is to have people click on your site's link. I have
friends who like to forward humor and motivational sites. I
always forward such things to them with one of my signatures.
If they leave it in when they forward it to their list, etc., I may
get an unknown amount of new visitors to my sites.
Whether it's a free report or a link the sales page, there is
always more exposure to the possibility of gaining a new visitor.
Here's what I use for the book, *How to Take No For An Answer
And Still Succeed*:
If You Haven't Been Rejected Recently,
You Aren't Living Close Enough To Your Potential!
Here's Why> http://tinyurl.com/9wjx9
+++++++++++++++++++++++++++++++++++++++++++++++
While we're on the subject. . . .
You can have
*How To Take No For An Answer And Still Succeed*
on your desktop in minutes. Also included are bonuses worth
many times the price. So, visit the site right now and take
advantage of this: http://tinyurl.com/9wjx9
You have a 100% money back guarantee if this book isn't all
we say it is.
+++++++++++++++++++++++++++++++++++++++++++++++
If you're a psychologist or other professional, use signatures for
any number of ethical promotions. You can offer a genuine
service by giving away a special report or even a link to a
particular site that would interest many who get your email.
You might have signatures for written for segments of your
email recipients. If you're a speaker, one for meeting planners.
Your book, another or just a simple statement of your work
followed by contact information.
Even if you don't have a website, signatures can be an
additional promotional tool. Howevr, if you do, you will want to
create a site that can only be accessed if the visitor gives you
at least their email address. This is ideally a site that is
offereing something back such as a no charge newsletter or
special report. We'll cover more on that later.
Your email is the lowest Internet tech for marketing and
communication.
From the very simple email to Internet broadcasting, promoting
yourself, products, profession or organization. For example, I
have a new client that is offering Internet broadcasting with new
and unique aspects not previously seen before, including full
training. I'll tell you more about that in a future newsletter.
In the meantime, if you haven't already done so, set up some
signatures and start using them. Send me your best signatures
and I'll announce the best one to my entire list. You can tell a
greater audience who you are.
Send them to me at info@tomjustin.com with this in the subject
line: My Signature.
More To Come
All the best,
Tom
P.S. I'm going to have some very exciting news for you soon
about how you can use the Internet to broadcast and promote
yourself and your products to the world. I wish I could tell
everyone now. Just watch for it soon.
P.P.S. Do you have my special reports yet?
You can use the power of NO starting right away. This special report is based on my book, but not taken from it, "How To Take No for An Answer And Still Succeed." Go here right now to pick up your zero cost copy; http://www.tomjustin.com
Your Intuitive Click - Did you know that most of the great thinkers, entrepreneurs, inventors, writers and people of accomplishment in history give at least some of the credit to the conscious use of thier intuition for their success?
You can actually begin using my process right away to begin tapping into your own creative problem solving intuition.
Just visit http://tinyurl.com/9qumm and order it for immediate delivery to your in box.
Command Communications, Inc.
9811 W. Charleston Blvd., Suite 2-343
Las Vegas, NV 89117
702-804-2867
www.tomjustin.com
Copyright 2006 All Rights Reserved
You may duplicate this, but only in its entirety for distribution
at no charge and with full attribution and disclosure.
posted by Tom Justin | 10:23 AM
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