Bouncing Reality Checks
Many years ago I got a reality check. . .and it bounced! I didn’t
think I was in sales, uh, excuse me, marketing. Boy was I
surprised!
Marketing is just a fancy word for sales. It is the method to
exchange a product, service or something of value in a
commercial or reciprocating transaction. At least that’s my
definition for this article, and doesn’t it sound fancy?
“I’m not in sales!” is a frequent refrain from those who don’t
know that they are in sales. Or, “I hate selling,” is another one
from the same group.
If you are of those opinions, I’d appreciate your help here. For
those of you who know you’re in marketing, no matter what you
do, I could use your help too.
I would appreciate it if you would read this entire issue and write
me back with any comments, whether you agree, disagree and/or
any thoughts you’d care to share. I’ll explain why in a few
moments.
How can you get what you want or more of what you want in life?
That’s the question!
A raise, a new car, a relationship, agreement from others, to be
held in higher esteem, these are the common desires of most
people. Some may not admit it and some may not fall into that
category at all. The latter are either very very rich or very very
poor.
The very very poor may not know or believe that they can have
and create more. The very very rich? Well, we all know how they
are. Or do we?
To get more of what you want in life usually requires some sort
of agreement with another person or persons. Whether face to
face or through an Internet connection, some action has to be
taken by the person who wants something. Conversely, the
person from whom something is wanted usually has in mind a
form of exchange or they know that they will get something
from that exchange.
Here’s the short answer; better marketing!
I’ve coached a number of actors and media personalities over the
years. Some were already well known and even famous. I told
everyone of them that they were in sales. You’ll see why in a
moment.
Selling is distasteful to some because of their own negative
experiences. We’ve all been “sold” on something that we really
didn’t want, couldn’t use or couldn’t afford. Or we’ve tried selling
something and been rejected or humiliated. Why do you think I
wrote the book, “How To Take No For An Answer And Still
Succeed?” That was me. I hated, and even ran from, rejection or
rather the fear of it.
What’s true is that to be more effective, to gain in work,
relationships and an life itself, you must be willing to sell.
Sell your ideas, products, services, real worth. If you’re an
employee, the latter is used in getting a raise. It’s not a bad
thing, it’s the way of the civilized human being to advance in life.
Sell yourself. Self-marketing awareness will be a first-stage of the
rocket to where you want to go.
(cont’d)
*********************************************************************
Please click here for your immediate download: http://tinyurl.com/9qumm
*********************************************************************
This is true in all forms of government and in every strata of
society. Some are just better at it than others.
If you see the mediocre climb the success ladder and wonder
why. Usually it’s because they are at least good in selling
themselves. They may not last or they may be running your
company. They may not be the best because the best is sitting
around muttering to themselves, “I could to better than that!”
But they have to market themselves too. Either they don’t know
it or they don’t know what to do.
Self-marketing is the first key to any interactive relationship.
Ethical self-marketing is to highlight your strengths, show a
personality of friendliness or at least, pleasant professionalism,
which, in the case of doctors, is referred to as bedside manners.
Then do all you can to increase your excellence in whatever it is
that you do.
The first step is presentation. If you are selling via the Internet,
it might be a powerful or intriguing headline. If you’re asking
for a raise, it would be a continuum of excellence coupled with
the highlighting of your abilities toward positive interaction with
the boss and others. The exceptions to those qualities are
professionals or experts with such talent and abilities that they
climb the ladder even with negative traits. However, they are
easily brought down when someone with equal skill, and a
personality that is more palatable comes along.
You will notice that I frequently recommend books, movies,
seminars or other dynamic tools for learning and inspiration.
There is a very good reason for this.
Continuing knowledge is important and so is inspiration. I always
tell aspiring writers to go to a large bookstore. Just seeing
what’s being published should give them the inspiration. Books
they’ve never heard of, and that they can hardly imagine anyone
being interested in, are all over the place.
The same is true of any comparison. You can find successful
examples of individuals or companies doing what you also want
to achieve. If they can do it – there’s always hope. Achievement
follows hope when accompanied by knowledge, and the use of
that knowledge and consistency. As adults, we get that through
self-education and finding inspiration.
One of the best examples of those hit with selling as a new idea,
are people who are recruited into MLM or network marketing. As
you may know, this is a form of moving products or services
through a lot of people’s personal marketing efforts.
Years ago the industry was polluted by con artists and very little
regulation. Today, it is a legitimate and well-regulated industry,
but still a difficult one for many. It’s growing in popularity both in
the U.S. And especially abroad.
It attracts a wide selection of people from all walks of life. Those
who’ve never had any professional sales experience either do
extremely well or fail miserably. The former because sometimes
they just don’t have any bad habits to break. The latter because
they aren’t trained or guided to the most effective methods of
doing that business.
Now, I’m not trying to convince anyone to get into that business,
but it’s a good example of what people will do to get ahead, they
usually have to conquer some pretty big fears to advance in that
industry.
I’ve given seminars and strategic advice for many years in that
business, and the most fun is watching individuals who achieve
he highest levels of bonuses and professionalism, especially
those who had no previous professional selling experience. At
least none that they were aware of.
Asking friends, neighbors, or relatives to buy something, join
something, discover a new opportunity with you can be
downright scary. Someone once said that it’s not the robbers
and thieves who steal our money, it’s our friends, relatives and
neighbors who keep us down by telling us what we can’t do.
So, people have to be trained to SELL to complete strangers.
It’s actually easier in some cases, once they understand the
dynamics.
Regardless of whether your employed as a secretary,
entrepreneur, school teacher or president of a company, you
must sell, uh, I mean market, to get ahead. There is another
very important and additional trait that you must acquire and/or
improve upon too. I’ll cover that in a future newsletter.
No matter what you do for a living, ask yourself these questions:
• What am I selling first?
• What’s the second thing I’m selling?
• Why would anyone buy that?
• Why would they buy it from me?
This is true if you’re asking for a raise or selling furniture.
What is your “customer’s” buying sequence? If it’s a headline
on your website, is it good enough? Do you know enough to
make it good enough? What are others doing?
If you sell furniture, what’s the first thing the customer is
buying? It might be the store or the sale. You are then the
conduit to the products. Is there consistency? How could you
be better? You may not know the answer until you literally ask
yourself that question.
ALWAYS ask yourself this question, How can I do better?
If you are asking for a raise, how can you best convey your
worth in your presentation? You may have met all
the criteria to be considered, yet you have to ask. What’s
missing? It may not be from you, but you will need to know
that. Of course some employers just have to be asked, no
matter what.
You may reconsider and decide that before asking for that
raise that you need to start your own self-marketing campaign.
To get more of what you want, you will have to reconsider
what you’ve been doing so far. Is it enough? What more do you
need to do? How can you improve? Are you doing a good enough
job of self-marketing?
Remember, I’d like your help and will appreciate your input on
this. Questions or comments, write to me at info@tomjustin.com.
Or, just click on the comment button below.
All the best,
Tom
P.S. If you are in network marketing and want to improve your
recruiting, take a look at this; http://tinyurl.com/7al65
***********VSO – A Very Special Offer***********
50% OFF
For our subscribers only!
We’re discounting my e-book version of ,
“How To Take No For An Answer And Still Succeed,”
with all the advertised bonuses and benefits included,
from $27.00 to only $14.97.
If you want to know more about the book and bonuses, and what
people like Larry King, Jack Canfield, Og Mandino and other have
said about it, please visit; http://tinyurl.com/9wjx9 and
get it on your desktop now.
***********VSO – A Very Special Offer***********
Feel free to send this link to your friends and associates, but please,
only in its entirety.
Command Communications, Inc.
9811 W. Charleston Blvd., Suite 2-343
Las Vegas, NV 89117
702-804-2867
Copyright 2006 All Rights Reserved
think I was in sales, uh, excuse me, marketing. Boy was I
surprised!
Marketing is just a fancy word for sales. It is the method to
exchange a product, service or something of value in a
commercial or reciprocating transaction. At least that’s my
definition for this article, and doesn’t it sound fancy?
“I’m not in sales!” is a frequent refrain from those who don’t
know that they are in sales. Or, “I hate selling,” is another one
from the same group.
If you are of those opinions, I’d appreciate your help here. For
those of you who know you’re in marketing, no matter what you
do, I could use your help too.
I would appreciate it if you would read this entire issue and write
me back with any comments, whether you agree, disagree and/or
any thoughts you’d care to share. I’ll explain why in a few
moments.
How can you get what you want or more of what you want in life?
That’s the question!
A raise, a new car, a relationship, agreement from others, to be
held in higher esteem, these are the common desires of most
people. Some may not admit it and some may not fall into that
category at all. The latter are either very very rich or very very
poor.
The very very poor may not know or believe that they can have
and create more. The very very rich? Well, we all know how they
are. Or do we?
To get more of what you want in life usually requires some sort
of agreement with another person or persons. Whether face to
face or through an Internet connection, some action has to be
taken by the person who wants something. Conversely, the
person from whom something is wanted usually has in mind a
form of exchange or they know that they will get something
from that exchange.
Here’s the short answer; better marketing!
I’ve coached a number of actors and media personalities over the
years. Some were already well known and even famous. I told
everyone of them that they were in sales. You’ll see why in a
moment.
Selling is distasteful to some because of their own negative
experiences. We’ve all been “sold” on something that we really
didn’t want, couldn’t use or couldn’t afford. Or we’ve tried selling
something and been rejected or humiliated. Why do you think I
wrote the book, “How To Take No For An Answer And Still
Succeed?” That was me. I hated, and even ran from, rejection or
rather the fear of it.
What’s true is that to be more effective, to gain in work,
relationships and an life itself, you must be willing to sell.
Sell your ideas, products, services, real worth. If you’re an
employee, the latter is used in getting a raise. It’s not a bad
thing, it’s the way of the civilized human being to advance in life.
Sell yourself. Self-marketing awareness will be a first-stage of the
rocket to where you want to go.
(cont’d)
*********************************************************************
FREE SPECIAL REPORT
How To Use The Power Of NO
How To Identify The 3 Kinds Of NO
and
7 Ways To Use Every Kind Of NO To Your Immediate Benefit
and
7 Ways To Use Every Kind Of NO To Your Immediate Benefit
Please click here for your immediate download: http://tinyurl.com/9qumm
*********************************************************************
This is true in all forms of government and in every strata of
society. Some are just better at it than others.
If you see the mediocre climb the success ladder and wonder
why. Usually it’s because they are at least good in selling
themselves. They may not last or they may be running your
company. They may not be the best because the best is sitting
around muttering to themselves, “I could to better than that!”
But they have to market themselves too. Either they don’t know
it or they don’t know what to do.
Self-marketing is the first key to any interactive relationship.
Ethical self-marketing is to highlight your strengths, show a
personality of friendliness or at least, pleasant professionalism,
which, in the case of doctors, is referred to as bedside manners.
Then do all you can to increase your excellence in whatever it is
that you do.
The first step is presentation. If you are selling via the Internet,
it might be a powerful or intriguing headline. If you’re asking
for a raise, it would be a continuum of excellence coupled with
the highlighting of your abilities toward positive interaction with
the boss and others. The exceptions to those qualities are
professionals or experts with such talent and abilities that they
climb the ladder even with negative traits. However, they are
easily brought down when someone with equal skill, and a
personality that is more palatable comes along.
You will notice that I frequently recommend books, movies,
seminars or other dynamic tools for learning and inspiration.
There is a very good reason for this.
Continuing knowledge is important and so is inspiration. I always
tell aspiring writers to go to a large bookstore. Just seeing
what’s being published should give them the inspiration. Books
they’ve never heard of, and that they can hardly imagine anyone
being interested in, are all over the place.
The same is true of any comparison. You can find successful
examples of individuals or companies doing what you also want
to achieve. If they can do it – there’s always hope. Achievement
follows hope when accompanied by knowledge, and the use of
that knowledge and consistency. As adults, we get that through
self-education and finding inspiration.
One of the best examples of those hit with selling as a new idea,
are people who are recruited into MLM or network marketing. As
you may know, this is a form of moving products or services
through a lot of people’s personal marketing efforts.
Years ago the industry was polluted by con artists and very little
regulation. Today, it is a legitimate and well-regulated industry,
but still a difficult one for many. It’s growing in popularity both in
the U.S. And especially abroad.
It attracts a wide selection of people from all walks of life. Those
who’ve never had any professional sales experience either do
extremely well or fail miserably. The former because sometimes
they just don’t have any bad habits to break. The latter because
they aren’t trained or guided to the most effective methods of
doing that business.
Now, I’m not trying to convince anyone to get into that business,
but it’s a good example of what people will do to get ahead, they
usually have to conquer some pretty big fears to advance in that
industry.
I’ve given seminars and strategic advice for many years in that
business, and the most fun is watching individuals who achieve
he highest levels of bonuses and professionalism, especially
those who had no previous professional selling experience. At
least none that they were aware of.
Asking friends, neighbors, or relatives to buy something, join
something, discover a new opportunity with you can be
downright scary. Someone once said that it’s not the robbers
and thieves who steal our money, it’s our friends, relatives and
neighbors who keep us down by telling us what we can’t do.
So, people have to be trained to SELL to complete strangers.
It’s actually easier in some cases, once they understand the
dynamics.
Regardless of whether your employed as a secretary,
entrepreneur, school teacher or president of a company, you
must sell, uh, I mean market, to get ahead. There is another
very important and additional trait that you must acquire and/or
improve upon too. I’ll cover that in a future newsletter.
No matter what you do for a living, ask yourself these questions:
• What am I selling first?
• What’s the second thing I’m selling?
• Why would anyone buy that?
• Why would they buy it from me?
This is true if you’re asking for a raise or selling furniture.
What is your “customer’s” buying sequence? If it’s a headline
on your website, is it good enough? Do you know enough to
make it good enough? What are others doing?
If you sell furniture, what’s the first thing the customer is
buying? It might be the store or the sale. You are then the
conduit to the products. Is there consistency? How could you
be better? You may not know the answer until you literally ask
yourself that question.
ALWAYS ask yourself this question, How can I do better?
If you are asking for a raise, how can you best convey your
worth in your presentation? You may have met all
the criteria to be considered, yet you have to ask. What’s
missing? It may not be from you, but you will need to know
that. Of course some employers just have to be asked, no
matter what.
You may reconsider and decide that before asking for that
raise that you need to start your own self-marketing campaign.
To get more of what you want, you will have to reconsider
what you’ve been doing so far. Is it enough? What more do you
need to do? How can you improve? Are you doing a good enough
job of self-marketing?
Remember, I’d like your help and will appreciate your input on
this. Questions or comments, write to me at info@tomjustin.com.
Or, just click on the comment button below.
All the best,
Tom
P.S. If you are in network marketing and want to improve your
recruiting, take a look at this; http://tinyurl.com/7al65
***********VSO – A Very Special Offer***********
50% OFF
For our subscribers only!
We’re discounting my e-book version of ,
“How To Take No For An Answer And Still Succeed,”
with all the advertised bonuses and benefits included,
from $27.00 to only $14.97.
If you want to know more about the book and bonuses, and what
people like Larry King, Jack Canfield, Og Mandino and other have
said about it, please visit; http://tinyurl.com/9wjx9 and
get it on your desktop now.
***********VSO – A Very Special Offer***********
Feel free to send this link to your friends and associates, but please,
only in its entirety.
Command Communications, Inc.
9811 W. Charleston Blvd., Suite 2-343
Las Vegas, NV 89117
702-804-2867
Copyright 2006 All Rights Reserved
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