Bouncing Reality Checks

Many years ago I got a reality check. . .and it bounced! I didn’t
think I was in sales, uh, excuse me, marketing. Boy was I
surprised!

Marketing is just a fancy word for sales. It is the method to
exchange a product, service or something of value in a
commercial or reciprocating transaction. At least that’s my
definition for this article, and doesn’t it sound fancy?

“I’m not in sales!” is a frequent refrain from those who don’t
know that they are in sales. Or, “I hate selling,” is another one
from the same group.

If you are of those opinions, I’d appreciate your help here. For
those of you who know you’re in marketing, no matter what you
do, I could use your help too.

I would appreciate it if you would read this entire issue and write
me back with any comments, whether you agree, disagree and/or
any thoughts you’d care to share. I’ll explain why in a few
moments.

How can you get what you want or more of what you want in life?
That’s the question!

A raise, a new car, a relationship, agreement from others, to be
held in higher esteem, these are the common desires of most
people. Some may not admit it and some may not fall into that
category at all. The latter are either very very rich or very very
poor.

The very very poor may not know or believe that they can have
and create more. The very very rich? Well, we all know how they
are. Or do we?

To get more of what you want in life usually requires some sort
of agreement with another person or persons. Whether face to
face or through an Internet connection, some action has to be
taken by the person who wants something. Conversely, the
person from whom something is wanted usually has in mind a
form of exchange or they know that they will get something
from that exchange.

Here’s the short answer; better marketing!

I’ve coached a number of actors and media personalities over the
years. Some were already well known and even famous. I told
everyone of them that they were in sales. You’ll see why in a
moment.

Selling is distasteful to some because of their own negative
experiences. We’ve all been “sold” on something that we really
didn’t want, couldn’t use or couldn’t afford. Or we’ve tried selling
something and been rejected or humiliated. Why do you think I
wrote the book, “How To Take No For An Answer And Still
Succeed?” That was me. I hated, and even ran from, rejection or
rather the fear of it.

What’s true is that to be more effective, to gain in work,
relationships and an life itself, you must be willing to sell.
Sell your ideas, products, services, real worth. If you’re an
employee, the latter is used in getting a raise. It’s not a bad
thing, it’s the way of the civilized human being to advance in life.

Sell yourself. Self-marketing awareness will be a first-stage of the
rocket to where you want to go.
(cont’d)
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This is true in all forms of government and in every strata of
society. Some are just better at it than others.

If you see the mediocre climb the success ladder and wonder
why. Usually it’s because they are at least good in selling
themselves. They may not last or they may be running your
company. They may not be the best because the best is sitting
around muttering to themselves, “I could to better than that!”
But they have to market themselves too. Either they don’t know
it or they don’t know what to do.

Self-marketing is the first key to any interactive relationship.
Ethical self-marketing is to highlight your strengths, show a
personality of friendliness or at least, pleasant professionalism,
which, in the case of doctors, is referred to as bedside manners.
Then do all you can to increase your excellence in whatever it is
that you do.

The first step is presentation. If you are selling via the Internet,
it might be a powerful or intriguing headline. If you’re asking
for a raise, it would be a continuum of excellence coupled with
the highlighting of your abilities toward positive interaction with
the boss and others. The exceptions to those qualities are
professionals or experts with such talent and abilities that they
climb the ladder even with negative traits. However, they are
easily brought down when someone with equal skill, and a
personality that is more palatable comes along.

You will notice that I frequently recommend books, movies,
seminars or other dynamic tools for learning and inspiration.
There is a very good reason for this.

Continuing knowledge is important and so is inspiration. I always
tell aspiring writers to go to a large bookstore. Just seeing
what’s being published should give them the inspiration. Books
they’ve never heard of, and that they can hardly imagine anyone
being interested in, are all over the place.

The same is true of any comparison. You can find successful
examples of individuals or companies doing what you also want
to achieve. If they can do it – there’s always hope. Achievement
follows hope when accompanied by knowledge, and the use of
that knowledge and consistency. As adults, we get that through
self-education and finding inspiration.

One of the best examples of those hit with selling as a new idea,
are people who are recruited into MLM or network marketing. As
you may know, this is a form of moving products or services
through a lot of people’s personal marketing efforts.

Years ago the industry was polluted by con artists and very little
regulation. Today, it is a legitimate and well-regulated industry,
but still a difficult one for many. It’s growing in popularity both in
the U.S. And especially abroad.

It attracts a wide selection of people from all walks of life. Those
who’ve never had any professional sales experience either do
extremely well or fail miserably. The former because sometimes
they just don’t have any bad habits to break. The latter because
they aren’t trained or guided to the most effective methods of
doing that business.

Now, I’m not trying to convince anyone to get into that business,
but it’s a good example of what people will do to get ahead, they
usually have to conquer some pretty big fears to advance in that
industry.

I’ve given seminars and strategic advice for many years in that
business, and the most fun is watching individuals who achieve
he highest levels of bonuses and professionalism, especially
those who had no previous professional selling experience. At
least none that they were aware of.

Asking friends, neighbors, or relatives to buy something, join
something, discover a new opportunity with you can be
downright scary. Someone once said that it’s not the robbers
and thieves who steal our money, it’s our friends, relatives and
neighbors who keep us down by telling us what we can’t do.

So, people have to be trained to SELL to complete strangers.
It’s actually easier in some cases, once they understand the
dynamics.

Regardless of whether your employed as a secretary,
entrepreneur, school teacher or president of a company, you
must sell, uh, I mean market, to get ahead. There is another
very important and additional trait that you must acquire and/or
improve upon too. I’ll cover that in a future newsletter.

No matter what you do for a living, ask yourself these questions:

• What am I selling first?

• What’s the second thing I’m selling?

• Why would anyone buy that?

• Why would they buy it from me?

This is true if you’re asking for a raise or selling furniture.
What is your “customer’s” buying sequence? If it’s a headline
on your website, is it good enough? Do you know enough to
make it good enough? What are others doing?

If you sell furniture, what’s the first thing the customer is
buying? It might be the store or the sale. You are then the
conduit to the products. Is there consistency? How could you
be better? You may not know the answer until you literally ask
yourself that question.

ALWAYS ask yourself this question, How can I do better?

If you are asking for a raise, how can you best convey your
worth in your presentation? You may have met all
the criteria to be considered, yet you have to ask. What’s
missing? It may not be from you, but you will need to know
that. Of course some employers just have to be asked, no
matter what.

You may reconsider and decide that before asking for that
raise that you need to start your own self-marketing campaign.

To get more of what you want, you will have to reconsider
what you’ve been doing so far. Is it enough? What more do you
need to do? How can you improve? Are you doing a good enough
job of self-marketing?

Remember, I’d like your help and will appreciate your input on
this. Questions or comments, write to me at info@tomjustin.com.
Or, just click on the comment button below.

All the best,

Tom

P.S. If you are in network marketing and want to improve your
recruiting, take a look at this; http://tinyurl.com/7al65

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702-804-2867

Copyright 2006 All Rights Reserved

6 Immediate Steps For A Prosperous 06 & Beyond

This works. Please look at it NOW.

You will find below, at no charge, 6 steps to begin accomplishing
what you want next year and beyond. How these are used and
the reasons that I’ve brought them to your attention at this time
might be of interest to you as well.

Most so-called New Year’s resolutions are not kept. Seldom are
they even reviewed.

I’ve been guilty of that too many times. Awareness of any
problem is the first step it its solution.

So, I encourage you. Don’t wait until the 31st to decide your
intention for the coming year. The worst kind of a New Year’s
Resolution is one that is made on New Years. In fact, instead of
resolution or goals, lets call them *Intentions.*

Have you ever had a time in your life when your intentions were
being met, one right after another?

If not, it’s possible. If so, and it’s not happening the way you’d
like, that too is possible.

Jack Canfield, co-author of the “Chicken Soup For Soul” series
once called me the “Jonas Salk of Rejection.” He said my work on
overcoming rejection and adversity is like a vaccine to counter
the NOs of life. Well, I was flattered. Of course, I also need to
inject that into my own self from time to time. It’s easy to forget.
It’s great to be reminded.

I’d like to share with you some ideas that have worked well for me
and others in the past. Some of them, even though it seemed like
miracles were happening when I was using them, were set aside in
the glory of their successes.

Several years ago I embarked upon a project that, when realized,
will be known throughout the world. I was naïve about it, which
may prove to be a blessing in disguise. I don’t know that I would
have embarked on this had I known what was ahead.

I thought any investor group would jump at the chance to
participate with us. Of course, it’s over a billion dollars in cost. In
fact, it’s close to two billion dollars. A cardboard sign on a busy
street won’t get that funded.

What lessons I’ve learned. I told my partner and associates when
we began this that no matter what happened, or how long it
took, that we’d meet some of the most fascinating people of our
lives. I predicted we would meet world class men and women,
some of whom would be world class frauds. Boy, have we ever.

The best and the worst have passed through our lives. Thankfully
some of the best are with us today. I’m honored at some of the
people who have chosen, without any guarantee, except a mutual
belief that this will happen.

But I got so bogged into this vision that I neglected certain parts
of my usual business. I spent money to make this come to reality.
A lot, for me anyway. I further neglected those techniques that
created large successes for me in the past.

The AHA about what I’d been missing happened about four
months ago. I dug out my notes and started a review of what
worked. It was so simple that I almost gagged in disbelief that I
hadn’t been actively using these simple and basic steps anymore.

I started in on them again. There were even items in my own
book, “How To Take No For An Answer And Still Succeed”
(Chapter 8 – “Your Inner Guidance System” P. 95) that I’d
forgotten about. I began using them again. I started reading
newer books and studying recent success stories and the
techniques used by 21st Century winners.

We haven’t funded our billion dollar program yet, but we now
have more activity at one time than at any other time since we
began this. 90% of that activity began right after I initiated
these steps you will find below.

Other intentions are also falling into place. This works. Many of
you know my core philosophy on all of this. We can’t control
outcome only our intentions. However, we can control our
actions, which follow intentions, and our reactions along the way.

Here are the ideal steps to setting and revising your intentions
for the coming year, indeed for anytime you want to make a life
shift. Start on these NOW. Don’t wait until the 31st. Gain
momentum.

1. Review your most recent intentions, even if they’ve just been
wants.

2. Review your actions on these. Have they been effective? If not,
why not?

3. Review those items that you’ve accomplished. Things you set
out to do. How did you do that? What led you to achieving your
intentions? Do this even on your successes from years ago.
Sometimes we slip away from those things that were effective.

4. Make a list of 3 big intentions and 3 smaller intentions that
you’d like to achieve in the coming year.

5. Start with the small things. Write out no more than a couple of
paragraphs how you would accomplish these things. What will
you need to do? What will you need to shift or change to do
them? Do the same for the big ones.

6. Create a file folder. A physical one and one in your computer, if
you like. Make sure that this folder is available to you daily. If
you carry a briefcase, put one copy in there and keep a physical
copy close to your work space. Read it twice a day. Keep an extra
page for notes to yourself. Even better, keep a journal of what
you are doing daily to achieve these big and small intentions.

Obviously the bigger the intention, the more work you will be
doing. This is not a wish list but the beginning of turning on
your inner guidance system that will both consciously and
unconsciously begin you on your journey of achievement.

There’s a great saying from one of my favorite authors,
Anonymous; “Successful people do the things that unsuccessful
people will not do.”

Pass it on!

Merry Christmas,
Happy Chanukah,
Happiest of Holidays And of course;
HAPPY AND A PROSPEROUS NEW YEAR!!!!

Tom Justin

P.S. “How To Take No For An Answer” Is now An E-book. You can
see exactly what’s in this book by visiting;
http://tinyurl.com/9wjx9 . The entire book is now also available
as a four audio CD set.

Do you Have Our Fr*ee Special Report Yet?
'How To Use The Power Of NO'
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Command Communications, Inc.
9811 W. Charleston Blvd., Suite 2-343
Las Vegas, NV 89117
702-804-2867
www.tomjustin.com